My pitch and audience feedback

Through completing my market research via my pitch, I have established many things about what is expected from my magazine.

In terms of the colour pallet, my target audience have agreed with my initial idea of using black and white, with very minimal traces of colours- maybe just read to stand above the otherwise bleak and basic scheme. They also agreed that the idea of adding a more artsy/photographic element to the magazine would help to cater for the wants and needs of the more creative minds among the audience. They believe it will also help to make the magazine stand out from the others on sale, due to it's unique, creative quality.

The suggested names that really stood out as contenders for the magazine were; 'Sell Out', 'Radio Muse', and 'UnderPlay'.

Unmentioned features that were suggested for me to include in the contents of the magazine were all key features expected for a music magazine; Up and coming artists, festival and gig lists and guides, advertising for new singles and albums from the genre that the magazine focuses on.

In terms of which bands to include, the idea presented of mixing both well known bands of the genre, and unknown bands and artists of smaller record labels, or perhaps completely unsigned would be better, as it would better suit the listening ideals of those who would be reading the magazine.

The recommended price for this magazine was no more than £2-3.